Free Playbook
You already have the leads. You just stopped reaching out.
The buyer who got pre-approved three months ago and hasn't heard from you since.
The seller who told you they were eighteen months out — and that was eight months ago.
The past client you haven't spoken to since closing day, even though you swore you would.
The referral your friend sent over that you let go cold because the timing felt awkward.
— Inside the Playbook
Seven emails. In order. Done for you.
Each email has its own subject line, its own moment, and its own purpose. Send them in order, space them out every three to seven days, replace the name, and let them do the work.
The Honest Check-In
Your opener. The first email back after weeks or months of silence. No pitch, no push — just an honest line that reopens the door without making it weird.
The No-Pressure Value Drop
Real value with zero ask. Builds trust as a thinker, not a salesperson — the email that makes them say "she's actually different."
The Soft Nudge
A "1 or 2" structure that makes it almost effortless to reply. Caring, not interrogating. The email that finally pulls a response out of the lead who's been ignoring you.
The Hesitation Email
For when you suspect fear or hesitation is the real reason they went cold. Names what they're probably feeling so they don't have to.
The Reset
Permission to start fresh. For the lead who's been cold a long time and the conversation needs to clear the slate before it can move forward.
The Helpful Hand
Lead with a gift, not an ask. Pair this email with a free guide you already have — or one you build in an afternoon. Position yourself as a resource without asking for anything in return.
The leads sitting in your database right now are gold. You already did the hard work of getting them.
— This is how I actually write
Althea Hearst. In her own words.
I've closed over one hundred million dollars in real estate without ever purchasing a single lead. Every email in this playbook is the same voice I use when I'm reaching back out to my own database — honest, warm, and direct enough to actually get a reply. This isn't a template kit pulled from a swipe file. These are the emails I send. Now they're yours to send too.
Have a database full of leads they haven't touched in months.
Want to re-engage cold leads without sounding salesy or desperate.
Know they should follow up but freeze on what to actually say.
Want a plug-and-play sequence they can send today and adapt for years.