The Lead
Gen Lab
Stop collecting ideas. Start building strategy.
A practical on-demand masterclass for Realtors who want better ways to generate leads — and a real system for what happens after the lead comes in.
Access
Instant after purchase
Format
Watch on demand
Investment
$49
01 — Real talk
You don’t need another list of the same five ideas.
And yes, those things can work. But there are so many other ways to create opportunities in your real estate business.
You have probably already heard
Call your sphere
Host open houses
Post on social media
Door knock
Buy leads
02 — The agenda
What we’re getting into.
Eight moves: how to find creative, underutilized lead generation opportunities — then build the strategy behind them.
Creative lead generation ideas
Community, events, relationships, niches, partnerships, education, digital strategies and more.
Who the strategy is for
Stop choosing random tactics and start building around the people you actually want to work with.
Lead capture
How someone goes from interested in your event, resource, group or idea to actually entering your database.
Your CRM strategy
What should happen once that person comes into your system — and how you organize them.
Follow-up
What needs to happen immediately after someone becomes a lead.
Nurture
How to stay relevant without constantly asking, “Are you ready to buy yet?”
The real estate bridge
How to naturally turn the relationship into a real estate conversation — and eventually a client.
How to repeat it
A lead gen strategy shouldn’t be something you do once and forget. We build things that stay part of your business.
04 — Who this is for
This class is for you if…
You’re a Realtor who…
05 — The system
You’re not just leaving with ideas.
I want you to understand how to take one idea and run it through an actual system — ten steps, start to repeat.
Audience
Idea
Offer
Promotion
Capture
CRM
Follow-up
Nurture
Conversion
Repeat
That is how a lead generation idea becomes a business strategy.
06 — Meet your instructor
Althea Hearst
Broker, trainer, strategist
Althea is a real estate broker, trainer, and business strategist who is still actively working in the business. Her approach to training goes beyond surface-level tactics.
She teaches Realtors how to take ideas, build the systems behind them, and actually put those strategies to work in their businesses.
And inside The Lead Gen Lab, that is exactly what we’re going to do.
07 — Get instant access
The Lead Gen Lab
Complete the secure checkout to unlock the class and start building a lead generation strategy you can repeat.
Your access to the class
Your $49 purchase gives you access to the on-demand Lead Gen Lab class, so you can watch on your own schedule and revisit the strategies as you build.