— The Realtor CRM Concierge
Your business should be working while you're not.
The Realtor CRM Concierge is a done-for-you CRM build service that architects custom workflows, automated nurture campaigns, and a complete communication system — tailored to your business, your clients, and your specializations.
So you can close more deals without working more hours.
— You have a CRM
But you don't have a system.
There is a difference between having a CRM and having a CRM that works. Most agents have the tool — the login, the subscription, the good intentions. What they don't have is the architecture behind it: the workflows that move leads forward automatically, the email sequences written in their voice, the pipelines that reflect how they actually do business.
So leads go cold. Follow-ups get forgotten. Past clients drift. And the CRM that was supposed to make life easier becomes one more thing to feel guilty about.
You're manually following up — when you remember to.
There is no automation catching what falls through the cracks. Every lead depends on you remembering, and you are already running at capacity.
Leads who weren't ready went quiet — and you lost them.
A buyer who wasn’t mortgage-ready six months ago may be ready today. Without a long-term nurture system, they called someone else.
Your database is a graveyard.
Contacts without tags, leads without stages, no clear picture of who needs what and when. The data is there — the intelligence is not.
You're writing every email from scratch.
No templates, no library, no consistency. Every communication is a blank page, and it shows.
Your CRM is set up. Your business isn't.
A CRM is infrastructure. Without strategy, customization, and automation built on top of it, it is just an expensive contact list.
The other side of this
Imagine a business that runs with you not because of you.
When your CRM is built correctly, it becomes the most productive member of your team. It follows up while you're at a showing. It nurtures past clients while you're at your child's recital.
It re-engages cold leads while you sleep. It sends the right message, to the right person, at exactly the right moment — without you lifting a finger.
That is not a fantasy. That is what a properly architected system delivers.
— This is not a CRM setup
It is a revenue-generating architecture.
The Realtor CRM Concierge is a white-glove, done-for-you build service. I do not hand you a template and wish you luck. I study your business — your client types, your lead sources, your specializations, your voice — and I build a complete conversion system around it.
Every workflow is custom. Every email is written in your voice. Every pipeline reflects how you actually work. When I hand it back to you, it is ready to run.
— What your build includes
Four systems, built as one
Custom-Built, Not Cookie-Cutter
Whether you serve luxury buyers, probate sellers, new construction clients, military families, or move-up buyers — your CRM is architected around your specific business model. No generic templates. No one-size-fits-all sequences. Everything is designed for the clients you serve and the way you serve them.
A Complete Email Communication Library
From the first point of contact through years of post-closing nurture — every email is written in your voice, timed strategically, and purpose-built to move leads forward. Your clients will feel the difference. So will your conversion rate.
Automated Workflows That Actually Convert
Lead capture through closing and beyond — fully automated. Your system follows up when you forget, nurtures when you’re unavailable, and keeps your pipeline moving without your constant attention. Set it, and let it work.
Database Organization You Can Actually Use
Smart lists, tags, folders, and pipeline stages — structured so you always know exactly where every lead is and what action to take next. No more hunting through contacts. No more guessing.
The Realtor CRM Concierge is built for agents who are ready.
This service is designed for real estate agents who are doing the work — who are producing, who are growing, and who are ready to stop letting their systems (or lack thereof) be the ceiling on their business. The ideal client is an agent who is ready to invest in the infrastructure that will take them to the next level.
You may be a solo agent running a lean, high-performing operation. You may be a team lead who needs systems that scale across multiple agents. You may have a CRM you've never fully used — or one you've outgrown.
What you have in common is this: you are serious about your business, and you are ready for it to run like one.
This is for you if…
You're a producing agent tired of losing leads because you don't have time to follow up consistently. You have a CRM but have never fully built it out. You're ready to invest in systems that work without your constant attention.
You serve a specific niche — luxury, probate, new construction, military, investors — and want a system built around that specialization. You're a team lead who needs infrastructure that supports multiple agents.
This is not for you if…
You're looking for a DIY solution or a template to figure out yourself. You're not yet committed to using a CRM consistently. You're not ready to invest in your business infrastructure at this level.
— Testimonials
The results speak for themselves.
Althea’s “Become the Go-To Agent” Zoom class was all that and some more. Soooo much great information. Her insights are remarkable. I highly recommend this training to New Agents as well as Seasoned Agents!
I just attended Althea Hearst’s Go-To Agent Masterclass and learned so much! Even after five years in real estate, I still consider myself a rookie in many ways, and the knowledge shared in this class was invaluable. What I appreciate most is that she doesn’t sugarcoat anything — she is honest, authentic, and genuinely invested in helping agents grow. She is the best managing broker I have ever had the opportunity to learn from.
I had the opportunity to complete a class with Hearst & Co, and it was everything I needed and more. The experience was informative, well structured, and very valuable. Althea is prompt, knowledgeable, and truly knows her craft when it comes to all things Real Estate. She is consistently responsive, no matter the time you reach out, and always makes sure you get the support and clarity you need.
It can be really frustrating investing in classes, memberships, and trainings and not getting the value you expected. That has NOT been my experience with Althea. Everything she says she’s going to offer, she delivers — and more. She truly teaches, gives real gems daily, and you can tell she genuinely cares about helping other agents succeed. Althea is the real deal. Highly recommend!
I’ve had the pleasure of attending the “Go To Agent” training with Althea Hearst and was thoroughly impressed! The information was presented in great detail and was VERY informative!
Althea is hands down the best coach. I try not to miss a class or a session. I’m so blessed we connected. I look forward to our continued future. Be blessed.
After more than 20 years as a licensed Realtor, I had never fully utilized my website because I wasn’t comfortable with it. Althea Hearst changed that. She built out my website, added Smart Plans, automations, and triggers, and provided one-on-one support to make sure I understood how to use everything. I’m forever grateful for her help and the value she brought to my business.
I took Althea’s Go To Agent Class tonight and the gems that were dropped were incredible. If you missed it, you missed a lot. She gave it all away — people would pay thousands of dollars just for the information she gave away for free. Great job Althea.
Just finished Althea’s CRM build class and it was absolutely phenomenal. What sets her apart is that she’s incredibly thorough and transparent about why each piece matters, not just the “how.” I walked away with real clarity and a CRM I actually understand. One of the best trainings I’ve taken. 10/10, highly recommend!
I just participated in Althea Hearst’s Becoming the Go-To Agent class, and it was truly awesome! Althea is a great speaker, connects amazingly with people, and truly enjoys sharing her knowledge. I plan to schedule a consultation with her very soon! Absolutely recommend her as a coach and mentor.
The answer is “ABSOLUTELY”! If you’re contemplating whether you should sign up for a service or class from Althea, you ABSOLUTELY should! She’s so full of gems, and you’ll walk away with more than you expect. My real estate business runs SO much better because of you. Thank you!
I have taken a few of Althea’s classes and always leave so inspired and ready to take my business to the next level. The Go To Agent masterclass was not only a self-reflection for me, it was also motivation. Althea is very knowledgeable and an awesome teacher. She always gives you the tools you need to succeed.
Althea has been heaven sent. She has over delivered and exceeded my expectations when it comes to building out my systems. I feel more confident in my backend systems than I ever have before. She is truly a blessing.
I reached out to Althea to help me get my CRM organized and structured in a way that made sense for me and my business — and that’s exactly what she did. The initial consult was very helpful, she built out an optimal setup, and walked me through everything. She has lots of knowledge and recommendations and I appreciate her willingness to help now and in the future!
I attended a webinar where Althea showed agents how to be the Go-To Agent in their market and it was amazing! She provided a wealth of information through a beautiful presentation, while keeping it all FREE! I’ve paid for webinars and received much less. Great job and value.
I attended my first class with Althea and I was truly impressed. She genuinely wants to see others succeed, and it shows in the way she teaches. The class was packed with valuable information and she did not hold anything back. You leave with real takeaways you can implement right away. She’s an amazing coach and a wealth of knowledge.
I love having the opportunity to attend Althea’s coaching classes. She brings so much knowledge, experience, and insight to every session, and her energy is truly contagious. She presents information in a way that is both practical and motivating, so you leave feeling inspired and ready to take action.
I’ve had the opportunity to attend several of Althea Hearst’s classes, and each one has been informative, engaging, and full of practical takeaways. One of the things I appreciate most is her focus on building and nurturing relationships through consistent follow-up and meaningful communication with clients and potential leads.
Just finished the Go-To agent class tonight and as always it was no gatekeeping and very informative. She is one of the goats and I’m so glad I found her. She is honestly so selfless and you can tell she loves what she does! She cares and she educates well! Thank you for everything you do!
One of my favorite Real Estate coaches out here. I really appreciate Althea’s attention to detail in her 0-60k real estate coaching program. If you’re looking to re-invest in your goals and learn how to scale using social, tap in with her trainings. There’s something for every level, beginner to expert.
As a realtor with some years under my belt, I absolutely love taking any class with Althea. She is THE true example of the agent’s coach. I highly recommend her as a coach or as an instructor.
Oh my goodness. Althea did not disappoint again. Her class, Become the Go-To Agent, was awesome. She gives so many great nuggets. I feel motivated, excited, and inspired after taking every class from her. Thank you so much Althea for all you do.
Great training with valuable info and practical strategies. I especially liked the focus on building your database, staying consistent, nurturing relationships, and concentrating on a few lead sources instead of trying to do everything.
Althea has it all figured out! Amazing systems and blueprints for agents of every size. It’s not just informative, it’s invigorating.
I took my first class yesterday with this amazing team and I have to say that Althea has a heart of gold! The information was so valuable and she did not hold back anything. An amazing coach, highly recommend.
She has opened my eyes on how to organize my team systems. I am excited to invest more with Althea and her services!
Great class for new agents. Helps you focus on a clear path to lead generation and follow up.
Althea is absolutely AMAZING! I love how thorough she is and easy to relate to.
The Go To Agent class I took with Althea was amazing — very educational, informative, lots of gems. Thank you so much, can’t wait for the next class!
Amazing courses and information. Very helpful and knowledgable! Highly recommend.
My interactions with Hearst & Co have been professional. I look forward to upcoming classes!
Phenomenal information, and knows how to present the information effectively.
Althea is amazing!
Great class as always!!!
Althea’s “Become the Go-To Agent” Zoom class was all that and some more. Soooo much great information. Her insights are remarkable. I highly recommend this training to New Agents as well as Seasoned Agents!
I just attended Althea Hearst’s Go-To Agent Masterclass and learned so much! Even after five years in real estate, I still consider myself a rookie in many ways, and the knowledge shared in this class was invaluable. What I appreciate most is that she doesn’t sugarcoat anything — she is honest, authentic, and genuinely invested in helping agents grow. She is the best managing broker I have ever had the opportunity to learn from.
I had the opportunity to complete a class with Hearst & Co, and it was everything I needed and more. The experience was informative, well structured, and very valuable. Althea is prompt, knowledgeable, and truly knows her craft when it comes to all things Real Estate. She is consistently responsive, no matter the time you reach out, and always makes sure you get the support and clarity you need.
It can be really frustrating investing in classes, memberships, and trainings and not getting the value you expected. That has NOT been my experience with Althea. Everything she says she’s going to offer, she delivers — and more. She truly teaches, gives real gems daily, and you can tell she genuinely cares about helping other agents succeed. Althea is the real deal. Highly recommend!
I’ve had the pleasure of attending the “Go To Agent” training with Althea Hearst and was thoroughly impressed! The information was presented in great detail and was VERY informative!
Althea is hands down the best coach. I try not to miss a class or a session. I’m so blessed we connected. I look forward to our continued future. Be blessed.
After more than 20 years as a licensed Realtor, I had never fully utilized my website because I wasn’t comfortable with it. Althea Hearst changed that. She built out my website, added Smart Plans, automations, and triggers, and provided one-on-one support to make sure I understood how to use everything. I’m forever grateful for her help and the value she brought to my business.
I took Althea’s Go To Agent Class tonight and the gems that were dropped were incredible. If you missed it, you missed a lot. She gave it all away — people would pay thousands of dollars just for the information she gave away for free. Great job Althea.
Just finished Althea’s CRM build class and it was absolutely phenomenal. What sets her apart is that she’s incredibly thorough and transparent about why each piece matters, not just the “how.” I walked away with real clarity and a CRM I actually understand. One of the best trainings I’ve taken. 10/10, highly recommend!
I just participated in Althea Hearst’s Becoming the Go-To Agent class, and it was truly awesome! Althea is a great speaker, connects amazingly with people, and truly enjoys sharing her knowledge. I plan to schedule a consultation with her very soon! Absolutely recommend her as a coach and mentor.
The answer is “ABSOLUTELY”! If you’re contemplating whether you should sign up for a service or class from Althea, you ABSOLUTELY should! She’s so full of gems, and you’ll walk away with more than you expect. My real estate business runs SO much better because of you. Thank you!
I have taken a few of Althea’s classes and always leave so inspired and ready to take my business to the next level. The Go To Agent masterclass was not only a self-reflection for me, it was also motivation. Althea is very knowledgeable and an awesome teacher. She always gives you the tools you need to succeed.
Althea has been heaven sent. She has over delivered and exceeded my expectations when it comes to building out my systems. I feel more confident in my backend systems than I ever have before. She is truly a blessing.
I reached out to Althea to help me get my CRM organized and structured in a way that made sense for me and my business — and that’s exactly what she did. The initial consult was very helpful, she built out an optimal setup, and walked me through everything. She has lots of knowledge and recommendations and I appreciate her willingness to help now and in the future!
I attended a webinar where Althea showed agents how to be the Go-To Agent in their market and it was amazing! She provided a wealth of information through a beautiful presentation, while keeping it all FREE! I’ve paid for webinars and received much less. Great job and value.
I attended my first class with Althea and I was truly impressed. She genuinely wants to see others succeed, and it shows in the way she teaches. The class was packed with valuable information and she did not hold anything back. You leave with real takeaways you can implement right away. She’s an amazing coach and a wealth of knowledge.
I love having the opportunity to attend Althea’s coaching classes. She brings so much knowledge, experience, and insight to every session, and her energy is truly contagious. She presents information in a way that is both practical and motivating, so you leave feeling inspired and ready to take action.
I’ve had the opportunity to attend several of Althea Hearst’s classes, and each one has been informative, engaging, and full of practical takeaways. One of the things I appreciate most is her focus on building and nurturing relationships through consistent follow-up and meaningful communication with clients and potential leads.
Just finished the Go-To agent class tonight and as always it was no gatekeeping and very informative. She is one of the goats and I’m so glad I found her. She is honestly so selfless and you can tell she loves what she does! She cares and she educates well! Thank you for everything you do!
One of my favorite Real Estate coaches out here. I really appreciate Althea’s attention to detail in her 0-60k real estate coaching program. If you’re looking to re-invest in your goals and learn how to scale using social, tap in with her trainings. There’s something for every level, beginner to expert.
As a realtor with some years under my belt, I absolutely love taking any class with Althea. She is THE true example of the agent’s coach. I highly recommend her as a coach or as an instructor.
Oh my goodness. Althea did not disappoint again. Her class, Become the Go-To Agent, was awesome. She gives so many great nuggets. I feel motivated, excited, and inspired after taking every class from her. Thank you so much Althea for all you do.
Great training with valuable info and practical strategies. I especially liked the focus on building your database, staying consistent, nurturing relationships, and concentrating on a few lead sources instead of trying to do everything.
Althea has it all figured out! Amazing systems and blueprints for agents of every size. It’s not just informative, it’s invigorating.
I took my first class yesterday with this amazing team and I have to say that Althea has a heart of gold! The information was so valuable and she did not hold back anything. An amazing coach, highly recommend.
She has opened my eyes on how to organize my team systems. I am excited to invest more with Althea and her services!
Great class for new agents. Helps you focus on a clear path to lead generation and follow up.
Althea is absolutely AMAZING! I love how thorough she is and easy to relate to.
The Go To Agent class I took with Althea was amazing — very educational, informative, lots of gems. Thank you so much, can’t wait for the next class!
Amazing courses and information. Very helpful and knowledgable! Highly recommend.
My interactions with Hearst & Co have been professional. I look forward to upcoming classes!
Phenomenal information, and knows how to present the information effectively.
Althea is amazing!
Great class as always!!!
— From strategy to launch
A white-glove experience.
Strategy Session
Optional — $497, fully credited toward your build. A 60-minute deep-dive into your business model, client types, lead sources, bottlenecks, and goals. We map your ideal workflows, assess your template needs, and determine the right package. Either way, you leave with a custom CRM Roadmap that is yours to keep.
Homework & Information Gathering
You provide access to your CRM, your branding materials, sample communications, and key vendor contacts. This is where I learn your voice, your business, and your clients — so that everything I build sounds and feels like you.
The Build
I design your pipelines, build your workflows, write your email templates, organize your database, and configure your automations. Everything is custom. Nothing is generic. Timeline varies by package.
Review & Approval
I present the complete build for your review. You approve every workflow and every piece of email copy before anything goes live. We make adjustments until it is exactly right.
Launch & Training
I launch your system, walk you through how everything works, and provide complete documentation so you can use it with confidence from day one.
Your Business Runs
Your CRM is live, your automations are active, and your leads are being nurtured — automatically, professionally, and consistently. You focus on closings. Your system handles the rest.
— Choose your build
Three tiers. One standard of excellence.
Not sure where to start — or which one is right for you?
A 60-minute private session where we analyze your business, map your ideal workflows, assess your template needs, and recommend the right tier. You leave with a custom roadmap — yours to keep. Fully credited toward any package if you book within 30 days.
Perfect for the solo agent or single-niche specialist who is ready to build a real system around their business.
For established agents with defined specializations who are ready to build a complete client lifecycle system.
For team leads, agents with multiple specializations, or complex businesses that require a full ecosystem.
Payment plans are available for all packages. You can start with The Specialist and upgrade as your business grows.
— Frequently asked questions
Everything you need to know.
Which CRMs do you work with?+
I love Lofty, which I consider the gold standard for real estate CRM architecture. I also build in Follow Up Boss, BoldTrail, LionDesk, HubSpot, Brivity, Pipedrive, RealGeeks, and other major platforms. If you are not sure whether your CRM is compatible, just ask. We will figure it out before we start.
How long does the build take?+
It depends on the package. The Specialist is the fastest — about 7 to 10 business days. The Producer runs about 3 to 4 weeks because we are building out your full buyer and seller lifecycle. The Icon, a complete ecosystem build with team setup, routing, and advanced automations, is typically 4 to 6 weeks. I will give you a clear timeline before we start so you know exactly what to expect.
Do I need to know how to use my CRM before we start?+
No. That is actually the whole point. Most of the agents I work with have a CRM they have barely touched, or have been using as a glorified contact list for years. I meet you where you are. I will look into your platform, build the system, and then walk you through exactly how to use it. You do not need to be technical. You just need to be ready.
Can you customize everything for my specific business?+
Everything is customized. Your workflows, your pipelines, your email templates — all of it is built around your client types, your lead sources, your voice, and your business model. Nothing is generic.
What if I don't have a CRM yet?+
I can recommend the right platform for your business and include setup as part of the service. We will find the right fit before we build.
What if I want changes after the build is complete?+
Revisions and adjustments are included during the review process. Larger additions or ongoing support after launch are available separately.
Does this work for teams as well as solo agents?+
Yes. The Producer and Icon packages are both designed to accommodate teams. We will discuss your structure and build accordingly.
Can I upgrade my package later?+
Absolutely. You can start with The Specialist and upgrade as your business grows. What you have already paid will be credited toward the upgrade.
Do you offer payment plans?+
Yes. Payment plans are available for all packages.
What is the difference between the three packages?+
The Specialist is your foundation — ideal for a focused, single-niche business. The Producer is our most popular package, designed for established agents who need full lifecycle coverage across multiple specializations. The Icon is a complete business ecosystem — built for teams, complex operations, and agents ready to run at scale.
— Your next step
You are one system away.
One system away from leads being nurtured while you sleep. One system away from past clients calling you instead of someone else. One system away from a business that produces — even when you can't.
I built mine in the hardest season of my life, and it carried me through. Let me build yours.
