Hearst & Co — CRM Strategy Session
Hearst & Co. — CRM Concierge

Let's
talk about
your business.
For real.

A 60-minute strategy session where I look at your CRM, your workflows, and your follow-up systems and tell you exactly what needs to happen next. No guessing. No generic advice. Just a clear roadmap built around your business.

Fully credited toward any CRM Concierge package if you book within 30 days.

Althea Hearst — CRM Concierge Built for producing agents Done-with-you, not dumped on you
Before You Book

Let me tell you what this actually is

This is not a discovery call where I ask you twenty questions and then pitch you at the end. Watch this first.

— Is This Right for You?

This call is for you if…

You have a CRM but you know it is not doing what it should be doing.
You are following up manually and things are falling through the cracks.
You have leads sitting in your database that you have not touched in months.
You know you need systems but you do not know where to start or what to build first.
You have tried to set up your CRM yourself and it did not stick.
You are producing but your business still depends entirely on you showing up every day.
You want someone to look at your business and tell you the truth about what is and is not working.
You just want to talk to someone who gets it.

You do not need to have everything figured out before you book. That is literally what this call is for.

— The Process

What happens on the call

This is not a vague "let's get to know each other" call. It is structured, it is specific, and you will leave knowing exactly where you stand.

01

Before the Call: I Go Into Your CRM

You give me access before we meet. I go in and look at everything. Your pipelines, your tags, your automations, your email templates, your contact organization. I am not asking you to describe your setup. I am looking at it myself. When we get on the call, I already know what I am working with.

02

Your Business, Your Clients, Your Goals

We start by talking about your business. Who do you serve? Where are your leads coming from? What is your actual follow-up process right now? What is working? What is not? I need to understand how you work before I can tell you what to build.

03

Screen Share: The CRM Walkthrough

I share my screen and walk you through what I found. I show you what is set up, what is missing, what is broken, and what is not serving you. This is not theory. You are looking at your own system while I explain what needs to change and why.

04

Your Custom CRM Roadmap

We map out your ideal workflows, assess your template needs, and determine exactly what your CRM should look like when it is built correctly. I recommend the right package if you decide to move forward. Either way, the roadmap is yours. It is a real deliverable, not a sales pitch dressed up as strategy.

— The Deliverable

What you walk away with

Every strategy session ends with a Custom CRM Roadmap. This is not a generic checklist. It is built around your business, your client types, your lead sources, and the CRM platform you are on.

Your CRM Roadmap Includes

Assessment of your current CRM setup and what is or is not functioning
Recommended workflow architecture based on your business model
Email template strategy mapped to your client types and specializations
Pipeline and stage recommendations
Automation priorities: what to build first, second, and third
Package recommendation if you decide to move forward with a full build

The roadmap is yours to keep. Even if you never book a build. Even if you take it and do the work yourself. Even if you hand it to someone else. It is yours.

CRM Roadmap deliverable

— The Investment

$497

One 60-Minute Strategy Session + Your Custom CRM Roadmap

Book a CRM Concierge package within 30 days and your $497 is fully credited toward the build. That means if you move forward, the strategy session is essentially free.

Payment plans available. Have questions first? Chat with Althea on WhatsApp.

— If You Decide to Move Forward

The CRM Concierge packages

After your strategy session, if you are ready to move forward with a full CRM build, here is what that looks like. Your $497 is credited toward whichever package you choose.

The Specialist $1,997
Up to 50 email templates
2–3 core workflows
Single pipeline
7–10 business day delivery

Best for solo agents and single-niche specialists.

Payment plans available.

Most Popular The Producer $2,997
Up to 100 email templates
5–6 workflows covering the full client lifecycle
Multiple pipelines
3–4 week delivery

Best for established agents with multiple specializations.

Payment plans available.

The Icon $4,997
Up to 200 email templates
Complete workflow library
Multi-pipeline architecture
Team setup and training
4–6 week delivery

Best for team leads and complex operations.

Payment plans available.

Not sure which one is right for you? That is exactly what we figure out together on the strategy session.

See the full CRM Concierge page →

— What Agents Are Saying

Real results. Real agents.

5.0 ★★★★★ on Google · 100+ agents served

★★★★★ Google Review

Althea's "Become the Go-To Agent" Zoom class was all that and some more. Soooo much great information. Her insights are remarkable. I highly recommend this training to New Agents as well as Seasoned Agents!

— Sheila Contee
★★★★★ Google Review

I just attended Althea Hearst's Go-To Agent Masterclass and learned so much! Even after five years in real estate, I still consider myself a rookie in many ways, and the knowledge shared in this class was invaluable. What I appreciate most is that she doesn't sugarcoat anything — she is honest, authentic, and genuinely invested in helping agents grow.

— Kiti Avans
★★★★★ Google Review

I had the opportunity to complete a class with Hearst & Co, and it was everything I needed and more. The experience was informative, well structured, and very valuable. Althea is prompt, knowledgeable, and truly knows her craft when it comes to all things Real Estate.

— Janika Batson
★★★★★ Google Review

It can be really frustrating investing in classes, memberships, and trainings and not getting the value you expected. That has NOT been my experience with Althea. Everything she says she's going to offer, she delivers — and more. Althea is the real deal. Highly recommend!

— Nicole Drake
★★★★★ Google Review

I've had the pleasure of attending the "Go To Agent" training with Althea Hearst and was thoroughly impressed! The information was presented in great detail and was VERY informative!

— Tyrone Toney
★★★★★ Google Review

Althea is hands down the best coach. I try not to miss a class or a session. I'm so blessed we connected. I look forward to our continued future. Be blessed.

— Kimberly Duckett
★★★★★ Google Review

After more than 20 years as a licensed Realtor, I had never fully utilized my website because I wasn't comfortable with it. Althea Hearst changed that. She built out my website, added Smart Plans, automations, and triggers, and provided one-on-one support. I'm forever grateful.

— Karen Gray
★★★★★ Google Review

I took Althea's Go To Agent Class tonight and the gems that were dropped were incredible. If you missed it, you missed a lot. She gave it all away — people would pay thousands of dollars just for the information she gave away for free. Great job Althea.

— Sayeeda Moore
★★★★★ Google Review

Just finished Althea's CRM build class and it was absolutely phenomenal. What sets her apart is that she's incredibly thorough and transparent about why each piece matters, not just the "how." I walked away with real clarity and a CRM I actually understand. 10/10.

— Jasmine Williams
★★★★★ Google Review

I just participated in Althea Hearst's Becoming the Go-To Agent class, and it was truly awesome! Althea is a great speaker, connects amazingly with people, and truly enjoys sharing her knowledge. Absolutely recommend her as a coach and mentor.

— Marina Sullivan
★★★★★ Google Review

The answer is "ABSOLUTELY"! If you're contemplating whether you should sign up for a service or class from Althea, you ABSOLUTELY should! She's so full of gems, and you'll walk away with more than you expect. My real estate business runs SO much better because of you. Thank you!

— Tenay Wright
★★★★★ Google Review

I have taken a few of Althea's classes and always leave so inspired and ready to take my business to the next level. The Go To Agent masterclass was not only a self-reflection for me, it was also motivation. She always gives you the tools you need to succeed.

— Carolyn Robinson
★★★★★ Google Review

Althea has been heaven sent. She has over delivered and exceeded my expectations when it comes to building out my systems. I feel more confident in my backend systems than I ever have before. She is truly a blessing.

— Jamechia Burton
★★★★★ Google Review

I reached out to Althea to help me get my CRM organized and structured in a way that made sense for me and my business — and that's exactly what she did. The initial consult was very helpful, she built out an optimal setup, and walked me through everything.

— Ijeoma Ezeanya
★★★★★ Google Review

I attended a webinar where Althea showed agents how to be the Go-To Agent in their market and it was amazing! She provided a wealth of information through a beautiful presentation, while keeping it all FREE! I've paid for webinars and received much less.

— Valencia Bowie
★★★★★ Google Review

I attended my first class with Althea and I was truly impressed. She genuinely wants to see others succeed, and it shows in the way she teaches. The class was packed with valuable information and she did not hold anything back. She's an amazing coach and a wealth of knowledge.

— Briyana Williams
★★★★★ Google Review

I love having the opportunity to attend Althea's coaching classes. She brings so much knowledge, experience, and insight to every session, and her energy is truly contagious. You leave feeling inspired and ready to take action.

— Melissa Nelson
★★★★★ Google Review

I've had the opportunity to attend several of Althea Hearst's classes, and each one has been informative, engaging, and full of practical takeaways. One of the things I appreciate most is her focus on building and nurturing relationships through consistent follow-up.

— Francine Parks
★★★★★ Google Review

Just finished the Go-To agent class tonight and as always it was no gatekeeping and very informative. She is one of the goats and I'm so glad I found her. She is honestly so selfless and you can tell she loves what she does! Thank you for everything you do!

— Mrs Lady
★★★★★ Google Review

One of my favorite Real Estate coaches out here. I really appreciate Althea's attention to detail in her 0-60k real estate coaching program. If you're looking to re-invest in your goals and learn how to scale using social, tap in with her trainings.

— Jonathon Wilson
★★★★★ Google Review

As a realtor with some years under my belt, I absolutely love taking any class with Althea. She is THE true example of the agent's coach. I highly recommend her as a coach or as an instructor.

— Shireka Strange
★★★★★ Google Review

Oh my goodness. Althea did not disappoint again. Her class, Become the Go-To Agent, was awesome. She gives so many great nuggets. I feel motivated, excited, and inspired after taking every class from her. Thank you so much Althea for all you do.

— Lin Hurd
★★★★★ Google Review

Great training with valuable info and practical strategies. I especially liked the focus on building your database, staying consistent, nurturing relationships, and concentrating on a few lead sources instead of trying to do everything.

— Iris Johnson
★★★★★ Google Review

Althea has it all figured out! Amazing systems and blueprints for agents of every size. It's not just informative, it's invigorating.

— Shera Solomon
★★★★★ Google Review

I took my first class yesterday with this amazing team and I have to say that Althea has a heart of gold! The information was so valuable and she did not hold back anything. An amazing coach, highly recommend.

— Tinesha Tutt
★★★★★ Google Review

She has opened my eyes on how to organize my team systems. I am excited to invest more with Althea and her services!

— Tolena Washington
★★★★★ Google Review

Great class for new agents. Helps you focus on a clear path to lead generation and follow up.

— Danielle
★★★★★ Google Review

Althea is absolutely AMAZING! I love how thorough she is and easy to relate to.

— Venus Marshall
★★★★★ Google Review

The Go To Agent class I took with Althea was amazing — very educational, informative, lots of gems. Thank you so much, can't wait for the next class!

— Tonia Williams
★★★★★ Google Review

Amazing courses and information. Very helpful and knowledgable! Highly recommend.

— Shawanda Robinson
★★★★★ Google Review

My interactions with Hearst & Co have been professional. I look forward to upcoming classes!

— Dione Davis
★★★★★ Google Review

Phenomenal information, and knows how to present the information effectively.

— Raymond
★★★★★ Google Review

Althea is amazing!

— Kristine Joy Bello
★★★★★ Google Review

Great class as always!!!

— Kathy Ann Overton
★★★★★ Google Review

Althea's "Become the Go-To Agent" Zoom class was all that and some more. Soooo much great information. Her insights are remarkable. I highly recommend this training to New Agents as well as Seasoned Agents!

— Sheila Contee
★★★★★ Google Review

I just attended Althea Hearst's Go-To Agent Masterclass and learned so much! Even after five years in real estate, I still consider myself a rookie in many ways, and the knowledge shared in this class was invaluable. What I appreciate most is that she doesn't sugarcoat anything — she is honest, authentic, and genuinely invested in helping agents grow.

— Kiti Avans
★★★★★ Google Review

I had the opportunity to complete a class with Hearst & Co, and it was everything I needed and more. The experience was informative, well structured, and very valuable. Althea is prompt, knowledgeable, and truly knows her craft when it comes to all things Real Estate.

— Janika Batson
★★★★★ Google Review

It can be really frustrating investing in classes, memberships, and trainings and not getting the value you expected. That has NOT been my experience with Althea. Everything she says she's going to offer, she delivers — and more. Althea is the real deal. Highly recommend!

— Nicole Drake
★★★★★ Google Review

I've had the pleasure of attending the "Go To Agent" training with Althea Hearst and was thoroughly impressed! The information was presented in great detail and was VERY informative!

— Tyrone Toney
★★★★★ Google Review

Althea is hands down the best coach. I try not to miss a class or a session. I'm so blessed we connected. I look forward to our continued future. Be blessed.

— Kimberly Duckett
★★★★★ Google Review

After more than 20 years as a licensed Realtor, I had never fully utilized my website because I wasn't comfortable with it. Althea Hearst changed that. She built out my website, added Smart Plans, automations, and triggers, and provided one-on-one support. I'm forever grateful.

— Karen Gray
★★★★★ Google Review

I took Althea's Go To Agent Class tonight and the gems that were dropped were incredible. If you missed it, you missed a lot. She gave it all away — people would pay thousands of dollars just for the information she gave away for free. Great job Althea.

— Sayeeda Moore
★★★★★ Google Review

Just finished Althea's CRM build class and it was absolutely phenomenal. What sets her apart is that she's incredibly thorough and transparent about why each piece matters, not just the "how." I walked away with real clarity and a CRM I actually understand. 10/10.

— Jasmine Williams
★★★★★ Google Review

I just participated in Althea Hearst's Becoming the Go-To Agent class, and it was truly awesome! Althea is a great speaker, connects amazingly with people, and truly enjoys sharing her knowledge. Absolutely recommend her as a coach and mentor.

— Marina Sullivan
★★★★★ Google Review

The answer is "ABSOLUTELY"! If you're contemplating whether you should sign up for a service or class from Althea, you ABSOLUTELY should! She's so full of gems, and you'll walk away with more than you expect. My real estate business runs SO much better because of you. Thank you!

— Tenay Wright
★★★★★ Google Review

I have taken a few of Althea's classes and always leave so inspired and ready to take my business to the next level. The Go To Agent masterclass was not only a self-reflection for me, it was also motivation. She always gives you the tools you need to succeed.

— Carolyn Robinson
★★★★★ Google Review

Althea has been heaven sent. She has over delivered and exceeded my expectations when it comes to building out my systems. I feel more confident in my backend systems than I ever have before. She is truly a blessing.

— Jamechia Burton
★★★★★ Google Review

I reached out to Althea to help me get my CRM organized and structured in a way that made sense for me and my business — and that's exactly what she did. The initial consult was very helpful, she built out an optimal setup, and walked me through everything.

— Ijeoma Ezeanya
★★★★★ Google Review

I attended a webinar where Althea showed agents how to be the Go-To Agent in their market and it was amazing! She provided a wealth of information through a beautiful presentation, while keeping it all FREE! I've paid for webinars and received much less.

— Valencia Bowie
★★★★★ Google Review

I attended my first class with Althea and I was truly impressed. She genuinely wants to see others succeed, and it shows in the way she teaches. The class was packed with valuable information and she did not hold anything back. She's an amazing coach and a wealth of knowledge.

— Briyana Williams
★★★★★ Google Review

I love having the opportunity to attend Althea's coaching classes. She brings so much knowledge, experience, and insight to every session, and her energy is truly contagious. You leave feeling inspired and ready to take action.

— Melissa Nelson
★★★★★ Google Review

I've had the opportunity to attend several of Althea Hearst's classes, and each one has been informative, engaging, and full of practical takeaways. One of the things I appreciate most is her focus on building and nurturing relationships through consistent follow-up.

— Francine Parks
★★★★★ Google Review

Just finished the Go-To agent class tonight and as always it was no gatekeeping and very informative. She is one of the goats and I'm so glad I found her. She is honestly so selfless and you can tell she loves what she does! Thank you for everything you do!

— Mrs Lady
★★★★★ Google Review

One of my favorite Real Estate coaches out here. I really appreciate Althea's attention to detail in her 0-60k real estate coaching program. If you're looking to re-invest in your goals and learn how to scale using social, tap in with her trainings.

— Jonathon Wilson
★★★★★ Google Review

As a realtor with some years under my belt, I absolutely love taking any class with Althea. She is THE true example of the agent's coach. I highly recommend her as a coach or as an instructor.

— Shireka Strange
★★★★★ Google Review

Oh my goodness. Althea did not disappoint again. Her class, Become the Go-To Agent, was awesome. She gives so many great nuggets. I feel motivated, excited, and inspired after taking every class from her. Thank you so much Althea for all you do.

— Lin Hurd
★★★★★ Google Review

Great training with valuable info and practical strategies. I especially liked the focus on building your database, staying consistent, nurturing relationships, and concentrating on a few lead sources instead of trying to do everything.

— Iris Johnson
★★★★★ Google Review

Althea has it all figured out! Amazing systems and blueprints for agents of every size. It's not just informative, it's invigorating.

— Shera Solomon
★★★★★ Google Review

I took my first class yesterday with this amazing team and I have to say that Althea has a heart of gold! The information was so valuable and she did not hold back anything. An amazing coach, highly recommend.

— Tinesha Tutt
★★★★★ Google Review

She has opened my eyes on how to organize my team systems. I am excited to invest more with Althea and her services!

— Tolena Washington
★★★★★ Google Review

Great class for new agents. Helps you focus on a clear path to lead generation and follow up.

— Danielle
★★★★★ Google Review

Althea is absolutely AMAZING! I love how thorough she is and easy to relate to.

— Venus Marshall
★★★★★ Google Review

The Go To Agent class I took with Althea was amazing — very educational, informative, lots of gems. Thank you so much, can't wait for the next class!

— Tonia Williams
★★★★★ Google Review

Amazing courses and information. Very helpful and knowledgable! Highly recommend.

— Shawanda Robinson
★★★★★ Google Review

My interactions with Hearst & Co have been professional. I look forward to upcoming classes!

— Dione Davis
★★★★★ Google Review

Phenomenal information, and knows how to present the information effectively.

— Raymond
★★★★★ Google Review

Althea is amazing!

— Kristine Joy Bello
★★★★★ Google Review

Great class as always!!!

— Kathy Ann Overton

— Questions You Might Have

Frequently asked questions

What CRMs do you work with?+

I specialize in Lofty, which I consider the gold standard for real estate CRM architecture. I also build in Follow Up Boss, BoldTrail, LionDesk, HubSpot, and other major platforms. If you are not sure whether yours is compatible, just ask when you book. We will figure it out.

Do I need to know how to use my CRM before we get on the call?+

No. That is actually the whole point. Most of the agents I work with have barely touched their CRM, or they have been using it as a glorified contact list for years. I meet you where you are. You do not need to be technical. You just need to be ready.

What if I am not ready to book a full build after the session?+

That is completely fine. The CRM Roadmap is yours to keep either way. Some agents take it and start implementing on their own. Some come back three months later when they are ready. There is no pressure and no expiration on the roadmap. The only time-sensitive piece is the $497 credit, which applies if you book a package within 30 days.

How long is the session?+

60 minutes. I do the CRM review before the call so we do not waste any of your time on the call itself watching me navigate your system. We get on the call and go straight to work.

Is this just a sales call?+

No. This is a strategy session with a real deliverable. I will recommend a package if I think a full build is right for you, because that is part of giving you honest advice. But there is no pitch. No countdown timer. No pressure close. You book if and when you are ready.

Do you offer payment plans?+

Yes. Payment plans are available for the strategy session and for all CRM Concierge packages.

What happens after I book?+

You will receive a confirmation email with instructions for granting me CRM access. I go into your system and do my review before we meet. You will also get a short intake form so I have context on your business, your client types, and your goals before the call. Then we meet, I share my screen, and we get to work.

Can I book a strategy session if I do not have a CRM yet?+

Yes. We will use the session to recommend the right platform for your business and map out what your system should look like from the start. You will leave with a roadmap and a clear plan for what to build and where.

— One Last Thing

You already know something needs to change.

You are not on this page by accident. Something in your business brought you here. Maybe it is the leads going cold. Maybe it is the follow-up you know you are not doing. Maybe it is the feeling that your CRM should be doing more but you do not know how to make it do more.

That is exactly what this call is for. Sixty minutes. Your CRM. My eyes on it. A roadmap you can actually use. Let's figure out what your business needs. Together.

$497 · Fully credited toward any CRM Concierge package within 30 days.

Have questions first? Chat with Althea on WhatsApp.