Lead Magnets That Actually Work For Realtors — Hearst & Co
Hearst & Co Get instant access
Althea Hearst
50-minute lesson · $47

Lead magnets that
actually work
for realtors

Turn passive followers into active leads. A 50-minute walkthrough of the high-converting lead magnets built for real estate — and exactly how to set up the landing page that captures and keeps your data.

Get instant access Just $47 · instant access
— Own your audience data — Built for real estate — Set up in an afternoon — From lead to client, and beyond — Own your audience data — Built for real estate — Set up in an afternoon — From lead to client, and beyond
— Inside the lesson

What you're signing up for

In this lesson, I dive deep into the world of lead magnets and how they can transform your business by turning passive followers into active leads.

A lead magnet is a valuable free resource you offer in exchange for contact information, and I share a comprehensive list of high-converting lead magnets specifically for real estate agents, including checklists, calculators, and webinars.

I emphasize the importance of promoting these lead magnets across various platforms and I provide actionable steps for creating an effective landing page.

I challenge you to pick one lead magnet, set it up, and promote it at least three times. Let's build that database and take your lead generation to the next level.
What you'll learn

15 chapters, one lead-gen system

Every timestamp below is a step in the walkthrough — from what a lead magnet really is, to building the landing page and automating follow-up with Zapier.

00:00Introduction to Lead Magnets
01:51Transforming Followers to Leads
03:37Ownership of Audience Data
05:41Webinars and Seminars
08:41Recording Audio Content
11:14Sharing Audio Files
13:01Promoting Lead Magnets
19:38Setting Up Landing Pages
21:40Components of Landing Pages
28:54Tools for Landing Pages
31:17CRMs with Landing Pages
34:02Connecting with Zapier
39:45Zapier Workflow Example
45:12Best Practices for Landing Pages
47:03Recap of Key Points
— Real talk — is this you?

Who this lesson is for

Sound familiar?

The invisible agent

You post consistently, but the followers never become leads you can actually reach out to.

Althea Hearst
Althea Hearst
Sound familiar?

The renter

Your audience lives on platforms you don't own. One algorithm change and your pipeline disappears.

This is the goal

The system-builder

You're ready to trade random acts of marketing for one repeatable lead-gen engine that runs without you.

Althea Hearst
Althea Hearst
— Who's teaching

Meet Althea Hearst

"I built my business on relationships and systems — not chasing cold leads. This is the exact lead-magnet playbook I use to turn an audience into a database that pays me for years."

Managing Broker, RLAH Real Estate
10 years in the business — over $100M sold
Creator of the CRM Concierge System
— Your next step

Pick one lead magnet. Set it up. Promote it.

Watch the full 50-minute lesson and build your database this week.